Homegrown brand Castlery to unveil new flagship store at Liat Towers

Homemade furniture pieces label Castlery prepares to reveal a new front runner store at Liat Towers in the 3rd quarter. Totalling 24,000 sq ft around two floors, it is going to be the brand’s largest showroom to period and also will certainly include an increased showroom experience that enhances Castlery’s online-to-offline purchasing experience. Located in the heart of Orchard Road, Liat Towers is also home to worldwide brand names like Hermes, a French high-end fashion house as well as Swiss deluxe watch manufacturer Audemars Piguet.

“Castlery has developed a clear plan to reach this desire while preserving a strong Singapore base,” claims Jeffrey Siow, handling supervisor and also chief executive officer of EnterpriseSG. Currently, worldwide orders account for over 80% of Castlery’s general revenue.

“Being the first neighborhood furniture pieces brand to initiate in Liat Towers is a substantial and purposeful breakthrough for us. It is a physical manifestation of our progress ambitions and reflects our firm dedication to staying true to our beginnings, “claims Castlery founder Declan Ee.

“The government will certainly determine and associate much more business like Castlery to construct the future generation of Singapore Global Enterprises as the following engine of development for our overall economy,” adds Siow. As part of its global progress strategy, the label likewise intends to hire 100 more personnel over the coming year to load supply chain, promotion as well as visual merchandising jobs.

Since signing up with the Business Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has observed a six-fold surge in profits, releasing stores in as much as 50 cities in the US and increasing ventures in Australia.

What had begun as a four-man team in Ubi in 2013 has actually grown as a digital brand as well as a disruptor in the conventional furniture pieces service sector. Castlery’s collection of furnishings now partakes 300,000 homes around the world.

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